If anyone would have told Nathaniel Ru that investors would be reaching out to him for a chance to invest in his business he may have thought that this may have sounded absurd. After all, the business that he was bringing to center stage was a health food establishment that would compete against major fast food chains like Burger King and McDonald’s. It would seem somewhat unlikely that people would turn down double cheeseburgers and fries for a menu that contained vegetables and fruit. Learn more: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/
To the surprise of many it appears that this was a restaurant that would grow to a ton of different locations in New York with other restaurants in Los Angeles and Chicago. This fast food alternative would become one of the most talked about establishments in recent years to bring forth what many people are praising as a lifestyle changing restaurant.
Many people that have eaten at fast food places like McDonald’s may opt for a salad at times, but it is going to be more common for them too consider things like burgers, chicken nuggets and french fries. With Sweetgreen Nathaniel Ru room wanted to create the type of restaurant experience where every menu item that was available was an item that was part of a healthy food regiment. This gives people that are trying to embrace a healthy food lifestyle more options. Learn more: https://twitter.com/nathanielru
This is a very interesting concept that Nathaniel has brought forth. He has been able to bring a lot of attention to eating better and the investors are eager to invest in what he has done. Much of this appeal to his vision is the result of the marketing that he has done.
Nathaniel Ru has been able to connect with a teenage crowd by bringing forth the Sweetgreen app. He has also been able to connect with the youth in a way that most established food chains would fail to connect. A lot of the fast food chains have meals for kids, but there is nothing in place that keeps teenagers interested in what fast food chains are doing. Learn more: http://fortune.com/2016/02/18/sweetgreen-entrepreneurs/
What Nathaniel Ru did with Sweetgreen was create something called the Sweetgreen Music Festival. This would serve as a great way to get out the name of this company and introduce the youth to the food that this company offered. This connects Sweetgreen restaurants in a strong way with the millennial crowd.